Project
Greggs

Type
UI/UX Design, Branding, Packaging Design
University Project (2016)

Description
A live University brief that set us the challenge of rebranding Greggs in a way that would appeal to a younger demographic, whilst moving away from being known as a traditional bakery and more as a food-on-the-go retailer.

I was tasked with re-designing their app, through a new interface design that was more in-line with Greggs' brand values. One of the key features of this was a new way to buy to avoid all of the queues in the morning, dubbed 'Tap & Grab'. I also introduced an updated version of their reward scheme to be more appealing, with the idea of a follow-up newsletter being sent to users once a week.

Newsletter mockups

Newsletter Designs to keep in line with the updated brand

pattern

Updated pattern consisting of new icons developed for the brand

coffee design2.jpg

New branding & pattern applied to packaging

 

 

 

 

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